Brochures & Catalogs Tips

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What is the history of catalog printing?

The History of Catalog Printing

Catalogs have been used by marketers since about the year 1872 – when the first mail-order catalog was sent out by Montgomery Ward. At that time, the entire catalog fit on one 8.5”x11” sheet of paper, and was simple, marketed to farmers who didn't want to shop in stores. As Montgomery Ward targeted a specific group of people, it can also be said that this catalog printing and mailing was the first instance of direct mail marketing. About ten years later, the Sears catalog was first printed, and catalogs became major businesses in the United States. Today, catalog printing is not as popular as it once was, because of the advent of the Internet, but many people still do their shopping via printed catalog. Catalogs can be a great direct mail tool, as they have the ability to show much of your merchandise/services at once, leading to more business.

What are some direct mail mailing services?

Direct Mail – Mailing Services

Some printers of direct mail also offer mailing services. These services can range from inserting your brochure or ad into pieces of mail, all the way to sealing envelopes and stamping them for mailing. Mailing services can also help you to effectively get the best rate on mailing your direct mail items, as they will be able to get you the US Post Office pre-sort rate (on #10 envelopes) if you have enough items, or a bulk rate depending on how fast you need your direct mail to reach homes. Mailing services can address your direct mail from a database, as well as place a return address on your envelope/postcard, thereby lessening your workload considerably.

What is direct mail?

What is Direct Mail?

Direct mail is a type of direct marketing, which is a process that was developed in the 1970's for such companies as Columbia Records and American Express. Direct mail is the process of sending mail on certain topics, such as brochures and catalogs, to people who have already expressed an interest in that topic. For example, if you bought something from a sporting goods company and gave them your mailing address, they might start sending you sporting goods catalogs as direct mail – the company would assume from your purchase that you enjoy sporting goods. Some people consider this junk mail, but direct mail is a great advertising technique, and direct mailing services can help many newer businesses to gain clients and customers. Direct mail gets your information directly into the hands of the people who are most likely to use it.

What are the advantages of full color brochure printing?

Full Color Brochure Printing

Full color brochure printing is a great way to get your company noticed. A full color brochure, printed under the CMYK (cyan, magenta, yellow and black) four color process, can showcase actual photos as well as other graphics of your company and its products and services. Full color brochure printing can help enhance your message – something that you should put on the cover of your brochure (it's estimated 80% of people don't bother to read what's inside if they're not grabbed by the cover). Another advantage to color brochure printing is the resulting look of your graphics and photos – photos can express your company's position and product even better than text can. Finally, color brochure printing can help you to highlight specific items in your brochure with certain colors or images, which will help to bring the reader to the important points of your brochure.

Would printing flyers help my new business?

Flyer Printing for Your New Business

Whether you open a new nightclub or a new Laundromat, flyer printing is one of the most cost-effective ways to boost a marketing campaign. To start your flyer campaign for your new business, follow these simple steps and you will be on your way.

• First, set a budget. A budget is necessary for any marketing campaign, but for flyer printing which is done in such bulk, a budget is crucial.

• Next, choose your design theme. This includes the color of your printed flyers as well as any images that will appear on them. Designing a brochure can be tricky, but is well worth the trouble. The right theme can make or break a campaign.

• The next step is writing your copy. Your flyer copy should be in line with your theme and be straight to the point. Are you offering a sale or a special with your opening? Mention it! Flyer printing is great only if it catches the attention of your audience quickly. Catch phrases and humor can go a long way towards helping capture your audience.

• Finally, find a flyer printing company that suits your needs. Stay within your budget and your flyer printing campaign has great chance of success.

Where can I get a quote for catalogue printing?

Getting a Catalogue Printing Quote

Getting a custom quote for catalogue printing is easy. There are many online and brick-and-mortar printing companies that would love your business. They will do what they need to in order to get it, including providing you with a customized quote for your catalogue printing needs.

A great place to start is through online directories such as Google Directory, Yahoo! Directory, or There are hundreds of custom printing companies that can help you with your catalogue printing project. If you prefer someone local, these directories are organized by area and can point you in the right direction.

Once you find a few companies you are interested in, take advantage of their entire possible catalogue printing options. Get several quotes that cover many different combinations of color, binding, and other choices. You will only make the right choice in catalogue printing after you have seen every option.

If you want to get a quote for catalogue printing, you will be happy with just how easy it is. Don't wait any longer; you may be missing possible sales right now.

What is different about custom flyer printing?

The Basics of Flyer Printing

Flyer printing is not too different from other printing when it comes to specifications. There are many of the same factors to consider when designing and printing your flyers. It is useful e to have a clear understanding of what makes a flyer different from other types of print media.

• A flyer is often a single-sheet document printed in one, two, or full color.
• The basic standard sizes for flyer printing are 8-1/2" x 11", 8-1/2" x 14", and 11" x 17".

When designing your custom flyer, remember that this will service as your communication with your target audience. Portray yourself or your business in the best way possible on your printed flyers. Simple design with clear messaging is often the best way to get your message across through a small printed flyer.

*Flyer printing is not too different from other printing types. If you know the differences, however, you will have a more successful printing experience and marketing campaign.

How can I have an attractive flyer?

Give me a flyer

Flyers are one of the easiest printing jobs and can provide that one-two punch in getting peoples' attention.
I think that it is important not to get too crazy with fonts and graphics. Too much overwhelms the eye as well as create a problem for your printer in trying to locate and use so many extra files.
Keep it simple and not use more than 3 fonts. Make sure that the graphics tie into the subject and add emphasis to what you are promoting. Avoid fonts named after cities -- they are ugly and should not be brought out for public display.
Yellow is one color that is most recognized by the human eye and easily draws people in. Avoid dark colors as they will drown out type and graphics alike and make it more challenging for people to read them.

In brochure printing, what do 'size' and 'stock' mean?

Size & Stock - Keys to Brochure Printing

If your business is ready to start a more aggressive marketing effort, direct sending of printed brochures can be a great tool. Brochure printing requires much research to determine what would work best for you. Of the many factors involved in brochure printing, size and stock are among the most important.

Size is the actual dimensions of a single page, bi-fold, tri-fold, or multi-page brochure. The size of your brochure will have a large impact on the project cost. In addition, the stock you choose will also make the price of your brochure printing project rise or fall. The stock is also referred to as the 'weight' of the paper. Choose the stock based on how heavy and thick you want your brochure to be.

*Choosing your size and stock are important factors in any brochure printing campaign. Consult with a printing company online to learn more about these keys to brochure printing.

What is a 'bleed' in brochure printing?

Brochure Printing - What's the 'Bleed'?

With all of the terminology in the brochure printing industry, some terms need explanation for most people. Among these terms is the 'bleed'. In brochure printing, as well as other printing, a 'bleed' is a design element where the color elements run to the edge of your printed brochure.

Using a bleed can make your final product look more professional. It can also cause the cost of your brochure printing project to go up. Because the bleed goes to the edge of the paper, your brochure printing will be done on a slightly larger sheet than your final product. Printing on a larger initial piece of paper means you still pay for the whole sheet.

*If you are trying to keep your brochure printing project to a low cost, you should ask your printing company to avoid bleeds.

Are there printing companies for direct mail printing?

How to Find Direct Mail Printing Companies

For some time now, direct mailings have been one of the most common and effective marketing campaign elements. If your company is thinking about a direct mail campaign, you will need to find a direct mail printing company. There are many direct mail printing companies that would love your business and have the experience you are looking for. To find the right direct mail printing company for your needs, you should first hit the Internet.

Use the major search engines and Internet directories to find listings of different printing companies that do direct mail printing. Aside from the Internet, you should also use local directories such as the yellow pages to build your list of potential direct mail printing companies. After you have your list, contact them and ask for references as well as samples. Once you get these, you have the information you need to start your direct mail printing campaign. Good Luck!

What is involved in direct mail printing?

Factors to Consider in Direct Mail Printing

Many factors come into play in direct mail campaigns. Even after you have resolved your direct mail recipient list issues, there are still more factors to consider. There are so many options available in direct mail printing that this can often make for the most difficult decisions. Factors to consider in direct mail printing are not much different than most other types of printing. First, you need to think about:

• Size
• Weight
• Color options
• Cut

Each of these factors of direct mail printing will affect your campaign budget and distribution speed. Consider each carefully before ordering your printing. More factors include:

• Packaging
• Distribution

Many direct mail printing companies will include all of these with their packages. Be sure to inquire when choosing your printer. The factors involved with direct mail printing can seem overwhelming, but if you find the right printing company, your experience will be the opposite.

How do I find a brochure printing company?

Brochure Printing Company

Once you've created your brochure, either from scratch or from a brochure template, you will need to find a brochure printing company to produce your brochure. When deciding on a company, you'll first need to make sure that the brochure printing company handles the type of brochure you need. Not all companies can print in full color, or on all paper sizes, so be sure to ask before contracting with a printer. Discount brochure printing can seem like a bargain, but you'll need to know about the quality of their work before using any company, so request a printed sample before using any unknown printer. A good brochure printing company will be happy to send you samples of their papers, print styles, coatings (such as glossy or matte) – as well as take the time to discuss your project with your thoroughly.

What format should I choose for my printed catalogue?

How to Choose Your Catalogue Printing Format

Design is art. From interior design of a house to the design of your company's marketing materials, the object is to attract the eye and push towards an action. The importance of style and design in catalogue printing is often overlooked by many companies.

While some companies spend dollar after dollar looking for the right design for their catalogue printing, many others still simply throw their products on the page. If you are looking for better return from the catalogues that you distribute, here are a few design tips to think about:

• Imagery – Are you backing your products up with a catalogue design that enhances their purpose? If not, think about using stronger imagery to reflect your products in your next catalogue printing order.

• Grab the Eye – Have you stuck with black and white for your catalogue printing to save on the higher costs involved with color? You may want to think again. Studies show that colors can attract a person's attention by setting images off from a page. This is in contrast to the natural reaction to single color, which makes the eye scan, rather than study.

• Product Focus – It is important to remember that your products should be the focus when it comes to catalogue printing. Do not put too many products in a single page—this will surely make it harder to direct the reader's attention to any single product you are looking to promote.

If you want better return from your catalogue printing and distribution, take design into account. It is not your prices or your products fault that you are not selling more; the answer may simply lie in a smarter design.

What is the best way to print a catalog?

It's a BIG one

Smaller projects can usually be handled by the small business owner or consumer with a home computer. Once it is decided that a project has multiple pages, it would be a good idea to work with a designer who has had a great deal of experience in this area.
Knowing how to layout the pages so that they fall in a printer's spread (allowing for nonconsecutive pages to be organize in a way so they fall into the correct order) can be overwhelming and potentially costly if the printer has to fix the file if the setup is incorrect.
I know of some printers which ask that pages be saved as separate files just so they know that they can be sure and put them in the proper order.
So, when planning a large project such as a catalog, sit down with the designer and plan out the necessary sections, photo needs and any inserts. It is money well spent and you will have a project that resembles the original intent.

What about direct mail magazine inserts?

Direct Mail Magazine Insert Printing

Direct mail doesn't always have to be its own mailing. Sometimes, a direct mail magazine insert printing will do the trick even more effectively. The benefits to having a direct mail magazine insert are obvious – you will be getting your advertisement to the right targeted people, because you can choose to have your advertising insert in a magazine that's for your focus group. There are four main types of direct mail magazine inserts, and they vary in price depending on what magazine you're planning to advertise with. They are blow ins (those little cards that are just loosely inserted into the magazine), poly bag inserts (little cards that are put into the protective plastic bag around some magazines), bind ins (ads that are actually bound into the magazine) and tipping (glued in ads that the printer glues to an existing page in the magazine).

How do I mail my brochure?

Brochure Mailing

One final point to consider when getting brochure printing done is how you're going to distribute your brochure. Although some companies choose to leave their brochures in racks or hand deliver them to clients, most companies and businesses will be mailing their brochures. You could decide to mail brochures just in response to requests, or to do a direct mailing with your brochures. Another way to save is to get creative with your folds. If you have an 11”x17” sheet full of information, you may want to try trifolding it into a zig zag or typical brochure fold.

How do I design a brochure?

Designing a Brochure

Designing a brochure can be difficult, however, if you stick to designing your brochure for a specific purpose, you can make this task a bit easier. First of all, you'll want to decide why you're making your brochure and how you're going to distribute it. If you're planning on making a comprehensive brochure highlighting everything in your company, you might be better off using a larger format brochure (such as a folded 11”x17”) and using it to respond to inquiries about your company. Designing a brochure for direct mailing would go a bit differently. Since you want this brochure to be a general introduction to your company, you wouldn't make it as large or comprehensive. Instead, a trifolded 8.5”x11” sheet would be easier to mail as well as being shorter for potential clients to read.

What are some catalog printing services?

Catalog Printing Services

There are many different types of catalogs that can be created, as can be seen in any mailbox throughout the country. The important thing is to have your catalog stand out – and that's where catalog printing services come in. Professional printers have the ability to print full color catalogs for your business or company, and they can do it in a number of sizes and formats. Whether you'd prefer a full page (8.5”x11”), half page (5.5”x8.5”) or a custom size, companies that offer catalog printing services can make your catalog for you. Some other choices you can have when obtaining catalog printing services are the type of paper (thickness, color and coating) you want to use, and whether you'd like to have your catalog just folded, or saddle-stitched (stapled down the middle) as well. The professional look of a nicely done catalog can make the difference on how many potential customers read it.

How does brochure printing work?

Introduction to Brochure Printing

Brochure printing can be a great way to promote your business or company. Brochures offer your customers (or potential customers) the ability to really see what your company is about, while showcasing your talents and successes. There are several different types of brochures that are commonly used: a trifold brochure, which is an 8.5”x11” sheet of paper folded into thirds, so there are six columns; a plain 8.5”x11” sheet (great as an item list or flier type brochure), and finally an 11”x17” folded in half to create a booklet (which can be a brochure or catalog). Brochure printing can take place in any of these formats or other specialty formats, and can be done on many different types of paper with different colors of inks for a customized touch.

Should I move my catalogue printing to the Internet as well?

Catalog Printing on the Web

The Internet as a retail and wholesale marketplace is growing day by day. Traditional catalog printing was exclusive to paper catalogs, however, most companies today are finding that including the Web in their catalogue printing plans offers high returns.

If you are thinking of moving your catalog onto the Web, what are you waiting for? Studies show that increases in online purchases are between 10% and 50%, annually, depending on the sector. Catalog printing and distribution on the Web is easy and can be done fast, just follow these steps:

• Your first step is to contact a web developer. You can do this through one of the monsters like Yahoo! Stores or a smaller, more custom boutique development shop.

• Next, be sure to incorporate the design of your printed catalog with the design of your online catalogue. It is always recommended to brand yourself and your products as much as possible through your web design.

• Lastly, an advantage not available in traditional catalog printing, you can make it so customers can order their products directly when they see them. Get your company an online merchant account through PayPal, Verisign, or any number of available processors. Set-up is easy and now you can cut the time needed for your customers to make their purchases.

Don't waste another minute only using paper catalogue printing. Make the move to the Internet and you will reap the benefits in no time.

How can I find affordable brochure printing?

Finding Affordable Brochure Printing

Printing of marketing materials can often make up a large portion of any marketing campaign's total expense. Finding affordable brochure printing and other printing is easier than most think. As with most issues in business, research is the best way to ensure that you find the most affordable brochure printing available.

Take advantage of the Internet to shop around for different printing options.
To help make decisions, always request samples from any printing company that you are considering—samples of brochure printing are often the best way to see what that printing company can do for you and for the price you are looking for.

*With the amount of brochure printing companies online, there is plenty of comparison to perform. Do the right amount of research and you will find the affordable brochure printing that you need.

Is direct mail effective?

Direct Mail Effectiveness

Direct mail can be effective for several reasons. The first reason is that you are sending your ad to a targeted audience. If you sell women's shoes, you want your ad to reach women, not men. So by using direct mail, you can choose to send your ad to women specifically. Direct mail services can also allow you to address your recipient by name – this personalization can help when trying to win new clients or customers. By getting feedback from the Post Office and other sources, direct mail can also tell you if your advertising is reaching the right audience. Overall, direct mail is an effective tool when used smartly and correctly.

What are the different direct mail types?

Direct Mail Types

There are several different types of direct mail available to businesses that want to "get the word out" about their business. Postcards with just a small amount of information about a business or company (such as notifying potential customers of a sale) are among the cheapest forms of direct mail, and from there you can go to brochures, newsletters and finally large catalogs. You can also choose to attach your direct mail item to another item, such as a magazine insert. Printers that offer direct mail printing can help you to price out the different direct mail type options, and then you and your company can decide which solution is right for you. Choosing the most cost-effective direct mail printing can save your business money, as well as help you to get your message to more potential customers or clients.

What should I look for from professional catalog printing companies?

Professional Catalog Printing Essentials

Finally, your company is ready to distribute a print catalog. Catalog printing is one of the most effective means of marketing a product line ever implemented. For companies with enormous amounts of products available, catalog printing and distribution allows you to equip your salespeople with a truly useful tool. What should you look for in a professional catalogue printing company? Here are a few things.

First, how many pages will your catalog be? Trick question. Depending on the catalog printing company you choose, there may be different styles available. These styles will change how many products are displayed on a page, which will inevitably influence the number of pages in your catalogue. When determining the size of your catalogue, you should first determine a budget and then price it out by page.

Next, after you have set your budget and gotten a feel for price, think of the quality for which you are looking. You can choose from many different types of paper, glosses, colors (even black and white). You can also select from different binding types that can enhance the quality of your catalogue. Staples and adhesive binding are the most common for catalog printing due to their low cost and their ability to be used on catalogues of many sizes. Make sure that the company you choose for your catalog printing has plenty of choices in styles and binding.

Lastly, choose your copy carefully. Catalogue printing is more than just putting product to paper. You are marketing—do not forget that. Get professional help in drafting your copy for your catalogue. The right description can make the sale easier and the wrong one can make it disappear. See if the catalogue printing company you have chosen can assist you with these efforts.

What are some different types of direct mail printing?

Direct Mail Printing

Having your brochure or other piece of direct mail professionally printed can mean that your business will be noticed more readily than others. Choose direct mail printing that offers full color, on heavier paper, to have your ad really stand out. Another choice for direct mail printing is to be included in a package mailer, such as those sent out by local advertising companies. These envelopes are generally sent out with a variety of local business ads, and the cost of being included in this direct mail “catalog” can be less than having your own ad printed. A downfall to this type of direct mail printing, however, is if the potential customer chooses to throw away the entire envelope without opening it – your chance to be seen is lost.

How do I find a cheaper brochure printer?

Cheap Color Brochure Printing Company

We all know that color brochures make a better presentation, but there is one concern: cost. Finding a cheap color brochure printing company can serve to really help your company to be able to produce a color brochure, instead of having to resort to black and white. Companies that print color brochures often charge more for folding or collating – these services can easily be performed at your own company, and this is one way to insure a cheaper product. Another way is to find a brochure printer that works online – these companies, because of low overhead and competition from all over the world, tend to be less expensive than smaller print shops local to your area. Finally, consider making a smaller brochure, as the smaller the page (or pages) the more cheaply your printer will be able to produce your brochure.

What's the difference between brochure and catalog printing?

Brochure and Catalog Printing

Brochure and catalog printing often fall into the same area. While some brochures are short and to the point, other brochures share enough information about a business and what it sells (or does) so as to constitute a catalog. Most brochure and catalog printing takes place on the same quality of paper, usually a 100# double sided glossy paper stock – and it's possible to combine your brochure and catalog into one document. Some companies use the front cover of their catalog as a type of brochure that lets customers know about their company's ideas and beliefs, and this can be considered a type of cheap brochure printing, as two separate documents do not need to be printed. Many of the same rules apply when designing brochures and catalogs – don't overcrowd your pages, use a readable font, and graphics and pictures should be crisp and clear.

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Joe Wallace