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Whether you open a new nightclub or a new Laundromat, flyer printing is one of the most cost-effective ways to boost a marketing campaign. To start your flyer campaign for your new business, follow these simple steps and you will be on your way.
• First, set a budget. A budget is necessary for any marketing campaign, but for flyer printing which is done in such bulk, a budget is crucial.
• Next, choose your design theme. This includes the color of your printed flyers as well as any images that will appear on them. Designing a brochure can be tricky, but is well worth the trouble. The right theme can make or break a campaign.
• The next step is writing your copy. Your flyer copy should be in line with your theme and be straight to the point. Are you offering a sale or a special with your opening? Mention it! Flyer printing is great only if it catches the attention of your audience quickly. Catch phrases and humor can go a long way towards helping capture your audience.
• Finally, find a flyer printing company that suits your needs. Stay within your budget and your flyer printing campaign has great chance of success.
I would add that catch words, in addition to catch phrases can be used to get an audience’s attention. The words “free,” “new,” “save” and “secret” work well to bring people in. Another important part of writing flyer copy is to communicate a benefit to the reader. Let the reader know what you will do to make the reader’s life easier, or what you will do to solve a problem. That’s what people are looking for when they look for a product. How will that product satisfy their need?