August 21, 2009, Newsletter Issue #182: Direct Mail Magazine Insert Printing
Tip of the Week
Direct mail doesn't always have to be its own mailing. Sometimes, a direct mail magazine insert printing will do the trick even more effectively. The benefits to having a direct mail magazine insert are obvious – you will be getting your advertisement to the right targeted people, because you can choose to have your advertising insert in a magazine that's for your focus group. There are four main types of direct mail magazine inserts, and they vary in price depending on what magazine you're planning to advertise with. They are blow ins (those little cards that are just loosely inserted into the magazine), poly bag inserts (little cards that are put into the protective plastic bag around some magazines), bind ins (ads that are actually bound into the magazine) and tipping (glued in ads that the printer glues to an existing page in the magazine).
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