Having your brochure or other piece of direct mail professionally printed can mean that your business will be noticed more readily than others. Choose direct mail printing that offers full color, on heavier paper, to have your ad really stand out. Another choice for direct mail printing is to be included in a package mailer, such as those sent out by local advertising companies. These envelopes are generally sent out with a variety of local business ads, and the cost of being included in this direct mail “catalog” can be less than having your own ad printed. A downfall to this type of direct mail printing, however, is if the potential customer chooses to throw away the entire envelope without opening it – your chance to be seen is lost.

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