January 26, 2007, Newsletter Issue #50: Providing Catalogue Printing Services
Tip of the Week
As with any business, printers often grow and expand into new media. Most start with smaller projects, however, as they grow, larger applications become available and too profitable to ignore. If you are a printing company and are looking to expand, catalog printing services may be right for you.
Depending on the equipment you already have, you may be more prepared to begin providing catalogue printing services than you think. Obviously, catalogues can run pretty long, so you may need to expand your process to account for this. This could include some new equipment as well as more space. Carefully evaluate your current capabilities and then consult with your current equipment provider to see what they can offer to help.
Because of the large amount of printing involved in catalogue printing services, expansion into this area can be very profitable. A single catalogue printing order can equal that of hundreds of smaller orders. Be sure that you are prepared with the right equipment. Getting the job done right will lead to repeat business as surely as getting it wring will lead to no business at all.
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