What goes into a newsletter?
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What goes into a newsletter?
Probably the most important decision with newsletter printing is making the decision on who the audience is. Will it be used in presentations that will influence corporate types? Or is it something about the Miller family that will be passed around at the next reunion?
That decision will influence whether the piece is printed in color or on a certain quality of paper. The number is also important, because typically there is a price break after a certain quantity are printed.
How large will the newsletter be? Front and back of 8 1/2 by 11? Or 11 by 17 and then folded? Will there be an insert? Do you plan to mail it? How often will the newsletter be printed? What paper options are available to me that are within my budget?
| Guru Spotlight |
| Joe Wallace |
