May 28, 2010, Newsletter Issue #221: Banners for Your Booth

Tip of the Week

Custom banners are a great way to increase your visibility for a trade show booth or a convention table, but do you know what you need in terms of colors, font sizes and overall banner size to make the right impression? Go too large and you risk the banner overwhelming the table or booth; too small and your custom banner won’t be noticed in the overall visual noise and confusion that often happens on the show floor. The first thing you should do before ordering banners is a bit of research. How big (or small) is your table or booth? Size the
banner appropriately—don’t order one that’s too big for your table space.
Once you’ve measured your booth and have come up with a good size for the banner, the next challenge is to find the right size for your fonts and graphics. You want your company name and logo to be visible from across a crowded room, but if you have fonts that are too large, you risk crowding the banner, making it lose its visual appeal. Banners should have simple messages that can be read at a glance. Save detailed text for your brochures and marketing kit. Your company name, logo and website address are probably as much information as you should put onto a banner for the sake of keeping the message easy to read and remember.

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