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Once you have decided on the type of business logo merchandise you want to use to promote your business, you probably want to know how to use them. If you don't have any logo merchandise, you can find these at an online custom merchandise retailer like VistaPrint.com where you can also design your own custom promotional giveaway ideas.
Pens make great promotional giveaway items, as are custom t-shirts and calendars that can be designed with a new image, like a product or photograph, for every month. Once you have chosen several items, think about what type of event you want to be part of to give out your new logo merchandise. Small businesses with deep community roots will want to expand on that for their promotional giveaway ideas.
Contact your local Chamber of Commerce or Small Business Administration to see what type of business and industry types of community events are coming up. Local colleges, high schools, and fairgrounds often hold business and job fairs, which are excellent promotional giveaway ideas for business to business marketing. Another great way to show off your logo merchandise is to send these items to return and potential customers.