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Custom business products like brochures serve as a tangible business advertising tool. In essence, a brochure as a custom business product gives you something to hand to current and potential business customers. Brochures should include your logo design and contact information. Beyond that, the brochure custom business product allows you to have an inexpensive and easily distributed format for showcasing your business style, accomplishments and services.
When organizing your business brochure, give direct and to the point information. Try not to be wordy, but give enough information that the customer understands the value of your business presence. Headings such as "Services" and "Products" can be followed by a bullet point list of what your business specialty is. You may also want to include professional associations, such as you local business and trade organizations, charity events or local sports teams your business supports, and any awards or special accomplishments of your business.
For example, a catering service may list the types of catering offered and specialty deserts, major accounts such as the mayor's ball, best food service awards, and so on. Brochures are very versatile business advertising tools that can state anything you feel is important to your business, but remember to keep it short and sweet. There are many style and designs available for your brochures, online printing services like VistaPrint.com can help you choose a bi-fold brochure that fits your business profile and showcases your logo design.