Four Types of Brochures You Should Know About
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How do I know what to include in my brochure?
If you're thinking about creating marketing materials for your business, you should first know about the types of brochures you can create. Depending on the type of marketing you plan on doing, one of these types of brochures might be more suitable to your needs.
- Direct Mail: Use direct mail brochures when you're sending out marketing materials. This may include a package which has a sales letter as well as the brochure which highlights the aspects of your product or service.
- Point-of-Sale: These are informational brochures that you want your client or customers to read so that they can find out about products or services they wouldn't have been aware of otherwise. Make these brochures with eye-catching headlines and attention-grabbing graphics.
- Post Sale: After a marketing pitch or presentation, these types of brochures are effective at clinching the sale. You'll want to summarize the main points of the presentation and the benefits of the product or service.
- Inquiry Response: Sometimes, you may encounter a situation where a qualified buyer is interested in a particular product or service. Because they've contacted you, you can be more assured that they're already aware of what you offer. These brochures help cinch the deal by emphasizing all the positive aspects of a particular product or service and give a means for the client or customer to conclude the purchase.