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There are many different types of custom printing services available. Some custom printing services mostly offer just paper products, of which there are many. Paper products include business stationery (such as letterhead, note cards and business cards), calendars (of which there are many different styles), brochures, catalogs and inserts. All of these custom printing services are available in black and white or color – but full color printing is really where custom printing can show off. Other companies print onto items – such as mugs, pens, key chains and other giveaway items. A combination of paper and other material custom printing services can offer your business the best range of advertising and visibility.