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For those who choose to use custom stationery, it often reflects a lot about them. Stationery is a very personal choice. When people pick out their own stationery, it is for the purpose of standing out and not to blend in. Take a closer look the next time you get a letter printed on custom stationery.
If you have friends who use custom stationery for their personal letters, I bet that once you take a closer look, you can see a reflection of your friend in the design that they chose. The same goes even more so for family.
If you are looking for stationery of your own, think about what you want to reflect in your stationery. It will tell something about you and that should not be taken lightly. Don't rush into your purchase and try not to be too spendthrift. Stationery is a long term purchase, usually, and you should look for something that will reflect you in the future as much as it does now.