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April 3, 2009, Newsletter Issue #162: Brochure and Catalog Printing

1

Tip of the Week


Brochure and catalog printing often fall into the same area. While some brochures are short and to the point, other brochures share enough information about a business and what it sells (or does) so as to constitute a catalog. Most brochure and catalog printing takes place on the same quality of paper, usually a 100# double sided glossy paper stock – and it's possible to combine your brochure and catalog into one document. Some companies use the front cover of their catalog as a type of brochure that lets customers know about their company's ideas and beliefs, and this can be considered a type of cheap brochure printing, as two separate documents do not need to be printed. Many of the same rules apply when designing brochures and catalogs – don't overcrowd your pages, use a readable font, and graphics and pictures should be crisp and clear.



2

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