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August 15, 2008, Newsletter Issue #130: Cheap Printing Often Makes for Cheap Results

1

Tip of the Week

While you always want to spend the least amount possible, spending too little can make for disastrous results. In the case of custom printing, cheap printing too often makes for cheap results. Cheap is good, but when does cheap become bas?

In printing, you can usually tell who spends more than another when comparing two sets of marketing materials, business cards, or even letterhead. Cheap printing rears its ugly head in the form of faded and grainy prints. Quality does often cost more, but it is always worth it.

Consult with a professional printing company before you make a mistake that could cost client confidence. Look for cheap printing, but demand pristine results.


2

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