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June 2, 2006, Newsletter Issue #19: Tips to Successful Newsletter Printing and Distribution
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Tip of the Week
Newsletter printing as a promotional tool is one of the best, lowest cost ways to generate business. There are many factors in distributing a newsletter that should be taken into account. Here are a few tips and things to keep in mind for your next newsletter printing and distribution effort.
• What are you promoting? Your newsletter has only a short time to grab the attention of the reader, so be sure you have a clear focus on what it is that you are trying to promote through the newsletter. Do you have a sale? Are you introducing new services? Maybe just a ‘hello’ and update on company news. No matter the reason, be sure that there is no question in the reader’s mind what it is.
• What action are you trying to create? Newsletter printing should have the purpose of influencing some form of action. Are you trying to get responses? If so, make sure you are placing your contact information in many places, prominently, across your newsletter.
These are just two major things to think about in newsletter printing and distribution. Consult with a newsletter printing specialist to gain more insight into making the most out of yours.
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