November 6, 2009, Newsletter Issue #193: Custom Keychains for Special Interests

Tip of the Week

Many people order custom keychains as promotion items for their business, but those aren't the only applications you can effectively use a custom keychain for—there are plenty of other special interests that can benefit from the added visibility. Are you trying to promote a website or an online newsletter? It's easy to forget that promoting your work outside the Internet is just as important as your work online. A custom keychain printed with your web address or newsletter sign up page address could be a strong PR tool to spread your message. The best part about ordering custom keychains is that they don't come in a single size or configuration. If you want your promotional items to stand out, you can order them in interesting sizes, shapes and colors.
The most important thing to remember about custom keychains as a promotion technique is to keep your main message front and center. If you need to promote a web page, display the address in large, easy to read text and be sure to use a color that stands apart from the rest of the keychain design. Avoid running your website in a color similar to the background--you don't want to lose the text because it's only a subtle shade of color different. Some designs benefit from a simple block lettering typeface against a white background, but if you're looking for a bolder statement, consider a bright primary color against a neutral background.

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