March 23, 2007, Newsletter Issue #58: Flyer Printing for Your New Business

Tip of the Week

Whether you open a new nightclub or a new Laundromat, flyer printing is one of the most cost-effective ways to boost a marketing campaign. To start your flyer campaign for your new business, follow these simple steps and you will be on your way.

• First, set a budget. A budget is necessary for any marketing campaign, but for flyer printing which is done in such bulk, a budget is crucial.

• Next, choose your design theme. This includes the color of your printed flyers as well as any images that will appear on them. Designing a brochure can be tricky, but is well worth the trouble. The right theme can make or break a campaign.

• The next step is writing your copy. Your flyer copy should be in line with your theme and be straight to the point. Are you offering a sale or a special with your opening? Mention it! Flyer printing is great only if it catches the attention of your audience quickly. Catch phrases and humor can go a long way towards helping capture your audience.

• Finally, find a flyer printing company that suits your needs. Stay within your budget and your flyer printing campaign has great chance of success.

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Joe Wallace